Countdown to the Alltech FEI World Equestrian Games 2010™
Jane met representatives from more than 53 animal health and nutrition feed partners that have united with Alltech in an innovative programme to spread the message of the Alltech Games as far afield as Nepal, Canada, Colombia and Russia.
“It was a fascinating trip,” said Jane. “We heard how the Games came to Kentucky, how preparations are going, about the positive impact the event will have on Kentucky’s economy and gained ideas and insights into what other partners are doing to promote their association with Alltech and the Games. We also visited the Kentucky Horse Park, where the new climate-controlled indoor arena is already in use, as well as the Official Equine Hospital to the Games, Rood & Riddle.”
Feed Partners are authorized to place the official Alltech FEI World Equestrian Games logo on their packaging and there are currently around 110 million of these feed bags in circulation around the world. “With a presence in 113 countries, we have a strong sense of the global excitement and anticipation for the Alltech FEI World Equestrian Games,” said Dr. Pearse Lyons, president and founder of Alltech. “It is an honour for Alltech to be the first-ever title sponsor of the Games and we look forward to welcoming the world to Kentucky.”
The Alltech FEI World Equestrian Games, to be held in Lexington, Kentucky, USA from 25th September to 10th October 2010, is the world championships of the eight disciplines recognised by the FEI. The 16-day competition, involving 600 riding competitors and 700 horses from more than 60 countries, is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people. During the Games, the Alltech Fortnight Festival will provide visitors and local residents with nightly entertainment after the day’s competition events have ended.