The World Games 2010 Foundation today announced its latest sponsorship agreement with Meydan Group, L.L.C. for the Alltech FEI World Equestrian Games. The 2010 Games will feature eight world championships in equestrian sport at Lexington’s Kentucky Horse Park from September 25 to October 10, 2010.
As part of its sponsorship of the 2010 Games, Meydan will be the presenting sponsor of the Endurance Competition, which will occur on Day 2 of the Games, September 26, 2010. The competition will pit champions from more than 30 countries in the equestrian discipline of endurance riding, with competitors vying to complete a designated 6-loop course spanning 100 miles.
The United Arab Emirates are expected to be represented by a team led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
Chairman of Meydan Mr. Saeed Humaid Al Tayer said, “We are honoured to be a Sponsor of the 2010 Alltech FEI World Equestrian Games and in particular, the Endurance Competition, a pivotal component of one of the most important equine tournaments in the world. Not only does this partnership allow us to further progress the increasing popularity of the sport, it also soundly underscores Meydan’s commitment to taking equine-related sports to an even higher level and into a new era.”
As part of the agreement, Meydan will also receive exposure throughout the venues across all competitions included in the 2010 Games.
“We are extremely excited and proud to announce this sponsorship with Meydan,” stated Jamie Link, CEO of the World Games 2010 Foundation. “This not only further illustrates their dedication to the growth of horse sport around the world but also to the global nature of the 2010 Games. We are honored to have Meydan as a partner.”
Meydan – The world’s racing capital
Meydan Group L.L.C is the developer behind the new luxury racing development; Meydan Grandstand and Racecourse. Located at the heart of Meydan City, it is the brainchild of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. It is the culmination of his vision to create not just the ultimate venue for horse racing, but also an integrated city that is sustainable, environmentally responsible and positions Dubai at the centre of the competitive global business stage.
Meydan City will feature the Meydan Free Zone and four distinct sub-districts – the Meydan Racecourse; where the Meydan Grandstand will take centre stage and be home to the 2010 Dubai World Cup, Meydan Metropolis; a series of state-of-the-art business parks, Meydan Horizons; a riverine city where business towers intermingle with luxury waterfront townhouses and Meydan Godolphin Parks; with its distinctive Godolphin Tower created in the image of a thoroughbred.
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Her Royal Highness Princess Haya is the current president of the FEI. The Games are held every four years and this will be the first occurrence in the United States.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com