Alltech Fetches Tuffy’s Pet Foods as Official Partner for the Alltech FEI World Equestrian Games 2010™

Alltech, a global leader in animal health and nutrition, proudly announced Tuffy’s Pet Foods as an Official Animal Heath and Nutrition Partner today for the Alltech FEI World Equestrian Games 2010™.

Tuffy’s joins more than 50 global partners who have united with title sponsor, Alltech, in a collaborative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.

“Tuffy’s shares Alltech’s commitment to animal health and nutrition with a strong emphasis on using only the highest quality and most traceable ingredients available,” said Dr. Pearse Lyons, president and founder of Alltech. “Although Tuffy’s does not manufacture for equine, their specialization in pet food makes them a perfect partner for the Alltech FEI World Equestrian Games as 80% of American horse owners also own a dog.”

“For more than 45 years, dog and cat owners have trusted Tuffy’s Pet Foods for the health, energy and well-being of their best friend,” said Kenny Nelson, president and owner of Tuffy’s. “Tuffy’s products are nutritionally complete and specifically formulated to meet the individual needs of pets.”

Now owned by KLN Enterprises and based in Perham, MN, Tuffy’s was founded in 1947 as a father-son business venture. All of Tuffy’s premium pet foods, including Nutrisource Dog Food and Natural Planet Organics, are formulated to meet the nutritional levels established by the AAFCO dog or cat food nutrient profiles for every stage of life using a Good 4 Life System developed by Alltech.

The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.

The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.