Students Get the Word Out About WEG

The organizers of the 2010 Alltech FEI World Equestrian Games have spent many dollars to get the word out about the two-week event, using sophisticated marketing plans, expensive “branding” consultants and any number of pricey advertisements.

But some of the most effective — and least expensive — publicity might be in the hands of a group of 9- and 10-year-old girls from Scott County.

Those fourth- and fifth-graders from Western Elementary in Georgetown decided to use a school technology project to explain, highlight and advertise the Games to kids around the state, country and overseas….

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Date: 5-25-2009
By: www.kentucky.com