Alltech’s Equine International Trots off the Press
April 2, 2009
[Lexington, KY] – Alltech, a global leader in animal health and nutrition, introduced Equine International today in print and online at http://www.alltech.com/EquineInternational. Equine International is a free, bi-monthly publication dedicated to sharing Alltech’s excitement for the Alltech FEI World Equestrian Games 2010™, the world’s most prestigious equestrian championships.
“Our intention with Equine International is to tell the story of the Alltech FEI World Equestrian Games and to tell the stories of horses and those who love them,” said Dr. Pearse Lyons, president and founder of Alltech. “Throughout world history, the horse has inspired the human spirit with its majestic beauty and strength.”
Each issue will include developments at the Kentucky Horse Park and chronicle the excitement building in the Bluegrass for the Alltech FEI Games. Articles on equine health and nutrition, the FEI disciplines, and sport horse breeds will be featured. Subscribers will also be able to view article-related videos on the digital magazine site: http://www.alltech.com/EquineInternational.
“Equine International has something for everyone from the storied equine enthusiast to the person who is simply curious about what’s happening at the Kentucky Horse Park in 2010,” said Kelly Welker, executive director of Alltech’s G.A.M.E.S. group. “Readers have the opportunity to learn about the eight disciplines of the Alltech FEI World Equestrian Games and take a personal look at both the legends of the sport and the champions on the rise.”
The magazine’s executive editor, Darlene Ricker, is an equine and publishing professional. An FEI dressage rider and warmblood breeder in Lexington, Ky., she is the author of numerous books on horse training and competition. Ricker covered Olympic equestrian sports as a staff writer for the Boston Globe and the Los Angeles Times.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million.









