Horse Park, Newtown Pike might be ‘clean zone’ during WEG

The Kentucky Horse Park and Newtown Pike would become a “clean zone” of selected advertising during the 2010 Alltech FEI World Equestrian Games, according to a draft agreement between the city and the WEG foundation to be discussed by city council members Tuesday.

Only official World Games sponsors would be able to advertise in a zone that includes a four-mile radius of the Horse Park and the length of Newtown Pike for up to 30 days before and during the two weeks of the Games, which begin Sept. 25, 2010.

The agreement would also require official licensing to sell any World Games merchandise in that area.

“What this is trying to prevent is a bunch of rogue vendors setting up shop along Newtown Pike selling knock-off stuff,” said Penny Ebel, the city’s special events director and World Games liaison. “We don’t want a flea market look up and down Newtown Pike.”….

Read the entire article by Linda B. Blackford
Date: 02-03-2009
Source: www.kentucky.com