Saddle up! Alltech is sponsoring European championships

Alltech is having so much fun as the first-ever title sponsor of the World Equestrian Games that the Nicholasville biotech company is doing it again — in Europe.

The international group that oversees equestrian sports, the Fédération Equestre Internationale, even combined a couple of championships to create the first-ever Alltech FEI European Jumping & Dressage Championships to be held at England’s Windsor Castle in August.

I say, jolly good show!

It’s Alltech’s first big foreign equestrian sponsorship, says company spokesman Billy Frey. “We are so pleased with what’s been going on with the (Alltech FEI World Equestrian) Games and the potential that holds for us that we said, ‘Hey, this is a unique opportunity in Europe to partner with the FEI once again’ so we decided to do it.”

Unlike the Alltech FEI World Equestrian Games at the Kentucky Horse Park in 2010, the Windsor competitions are not international events, Frey noted. But they are big in Europe, which is the No. 1 market for Alltech’s animal feed products…

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Date: 11-28-2008
Source: thebuzz.bloginky.com