Press Release – 10/22/2008


Short’s Sports & Events, a division of Short’s Travel Management, has chosen Gold Shield to be Short’s official private ground transportation services provider for the Alltech FEI World Equestrian Games, to be held September 25 through October 10, 2010. Gold Shield is based in Lexington, Kentucky and is owned and operated by George and Vickie Doyle.

Gold Shield specializes in corporate and event transportation, mass movements and private transportation for dignitaries. As an official partner of Short’s Sports and Events, Gold Shield will have the exclusive opportunity to provide private car and limousine service for drop off and pick up on the Kentucky Horse Park grounds during the 2010 Alltech FEI World Equestrian Games.

“We are pleased to partner with a company that is a leader in their industry and that has a record of great customer service and safety. Gold Shield has an impressive client list and an experienced, professional staff,” noted John Johnson, Short’s Executive Vice President of Events. “Collectively, we will all work toward the goal of making the 2010 Alltech FEI World Equestrian Games a success for all involved.”

George Doyle, President & CEO of Gold Shield, is pleased that his company has been awarded this high-profile contract. “It is an honor to be selected to work with Short’s on this landmark event,” he said, “It is also an acknowledgment of the reputation for excellence that Gold Shield has earned during our twenty-six year history. The world will be watching Lexington in 2010, and we intend to do our part to make the city and the commonwealth shine in the international spotlight.”

Short’s Travel Management is the 15th largest travel management firm in the U.S. in 2006 as ranked by Business Travel News with total sales of $219 million. Short’s is a woman-owned corporation and is a recognized leader in team travel, sport event logistics and meeting planning services. With offices in Iowa, Kansas, Indiana, and Kentucky, Short’s Travel Management was named the official housing bureau partner of the Alltech FEI World Equestrian Games in May 2006.

The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site-both firsts that will be achieved at the Kentucky Horse Park.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Rolex, Ariat International, Inc. and an unprecedented $10 million title sponsor, Alltech.

Krista Greathouse, CMP
Director of Events
Short’s Sports and Events
(859) 255-2010 Ext. 231
For more information on the 2010 Alltech FEI World Equestrian Games visit